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radiohead, shmadiohead. reznor schmeznor

Thaspian	Date: September 7, 2008 @ 11:30 PM I hear a lot of talk about how they are giving away music and still raking in money. How this is the new business model, a good model, and how, hey, you really CAN give away free shit and still be rich and famous! The question I propose is, Is a model that ONLY works for well established artists who used the "old" model over a period of 15+ years to build their career really a viable model? Or even a good one, for the up and coming artist?
pog	Date: September 8, 2008 @ 3:14 AM Yeah, it would be easier to make lots of money and give away free downloads at the same time if you are already an established artist. However it is also a good business model from lesser known bands as well, because it makes it a hell of a lot easier to access tracks/build fanbase, etc.
zedsalt	Date: September 8, 2008 @ 3:44 AM Every new act I've heard of for the last...what? ten years? twelve?...has given* some material away as a means of promotion (whole songs, not whole albums, necessarily). Most...but far from all...have cross-promoted with a good live show. I think of it as a paradigm both facilitated by the internet and necessitated by ClearChannel's damn-nigh-complete monopoly of broadcast radio. The only thing that strikes me as novel is the idea that there are established acts doing it now, rather than just acts trying to establish themselves. *- some of them in "stream only" format, but for most internet users, "stream-only" has been a fallacy for a long time now
LiQuidMetamo...	Date: September 8, 2008 @ 11:37 AM In terms of NIN and Radiohead, they would not have done this if it wasn't for already having a huge devoted fan base, which they acquired via the traditional business model. I have not seen any new signing make a success of it. In some ways I applaud Radiohead and NIN for breaking free from the grip of a major label and it made for an interesting experiment but I'd be surprised if they repeated it on the next release. Radiohead subsequently released the album on CD at regular prices and the download was limited to mediocre quality 160 Kbps mp3. The hype surrounding the release ensured it would be a success, in fact it is now their 3rd best selling album after OK Computer and The Bends. Yes, sometimes artists give away 'one free track' as a taster, or allow streaming of some of the album etc. NIN have done all kinds of interesting experiments, including releasing an album with stems so you can 'roll your own' remix of the record.
pog	Date: September 8, 2008 @ 8:50 PM I think I read somewhere that Radiohead did the free download thing as a one off. I suspect they just wanted to do it to promote their name around the dinner table.
vilifiend	Date: September 14, 2008 @ 9:28 AM I thought this was gunna be about how they are overhyped. I came to agree. But also to preface it with the fact that this opinion didn't come from a holier than thou indie/underground attitude. But yeah. It's good for both. I think bands rising and out of the black hole of nowhere but definitely not as established as radiohead/nin would be less likely to gain.

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